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All Brazilian Adversising

Advertising Monitoring

 

 

Check where and when campaigns are being aired

Media Control

 

 

Follow the prices being advertised on media

Price Reports

 

 

Custom bulletins and reports

Business Intelligence

 

SERVICES

Advertising Monitoring

Track daily the advertising of your market and your competitors, with wide national coverage.

You have access to the new advertising campaigns categories of your interest. The site has search capabilities and makes it easy to view images and videos. Campaigns can be accessed through the internet search engine, requested from our service team or through daily newsletters sent to your team.
You can choose to follow the new campaigns or request surveys of retroactive campaigns since 1972. The coverage is country wide, with campaigns from all regions of Brazil, in various media such as TV, magazines, newspapers, internet, radio and out-of-home, features daily updates and high quality, with images and videos in high definition (HD).
Media Control

Monitor campaigns and find out who's on the air, where they are running and with what intensity.

You can follow the campaigns that are in the air, regardless of whether they are new or not, and also where those campaigns are being run, obtaining its geographical scope. Media Control also allows you to get the full map of placements of the campaigns and obtain quantitative information on each advertiser's media strategies.
Identification of each time a campaign is aired is done through an automated system that registers the "signature" of each new TV commercial, and recognizes each time that commercial is disclosed in all coverage, providing great agility and precision. Information can be provided in site search system, bulletins, spreadsheets or custom reports.
Price Reports

Quickly get product prices announced in the media in your market

The Price Reports allow practical access to the prices announced in campaigns advertising, with great agility, enabling the monitoring of commercial strategies of its market. They are presented in reports made available on the website, through spreadsheets and also sent in daily newsletters via email.
The report is a list of products advertised by the competition, with their price, payment terms, interest rates, installments, promotions, and other information that is extracted from the advertisements published in the media. The reports and data extracted from the campaigns can be customized in content and presentation according to customer needs.
Business Intelligence

Customization of Reports and Buletins, International Campaigns, News Clipping for Competitive Intelligence

Flexibility is the key word! In addition to the tools already available on the internet, you can customize reports according to the templates you need, presented in PowerPoint, PDF, Word or other formats, prepared by our analysts, and you also can integrate our database into your Business Intelligence system through web-services.
Other services adds tools to the advertising monitoring service, such as the News Clipping with filtered content for competitive intelligence, access to international campaigns from more than 80 countries, campaign surveys advertising from themes and slogans, monitoring the placement of your own campaigns, or even an advertisement history of your company!

Who can use Arquivo da Propaganda contents?

Campaigns can be used by advertiser companies for monitoring of its competitors and the communication in its market, or by advertising agencies to monitor the market of its customers and as a strategic information base for the preparation of new campaigns. They can also be used by marketing researchers and students.

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How can I access campaigns?

You can make a subscription to have direct access to our internet advertisement database and automatically receive in e-mail newsletters the new campaigns of the sectors of your interest, or you can do an ad hoc request, without the need for a contract.

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How does the ad hoc request work?

Provides access to content without the need for a contract. You specify which segment you want to search, the period, the media, and optionally the advertisers, and we inform you of the number of campaigns available. You can then purchase the images and videos from these campaigns from a unitary based cost. If you'd like to refine your search, you can purchase a list of available campaigns.

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What is the advantage of having a subscription?

The signatures provide direct access to the database on the internet to facilitate your searches and automatically provide new campaigns via e-mail newsletters. Additionally the cost is much lower per campaign on subscriptions (with contract) than if requested ad-hoc (without contract).

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What are the subscription types?

The automatic signature by segment, available for advertisers and agencies, provides the new advertising campaigns of your market of interest, with no quantity restrictions. Specifically for advertising agencies there is still a subscription based on quotas and the full subscription, with access to campaigns from all segments.

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What is the automatic signature by segment?

Lets you keep track of your market (for advertisers), or the market segments of your top customers (for agencies). By contracting you define the categories to track and you will have access to all new campaigns of those segments since the start of your contract, through the website or through e-mail newsletters, without quantity restrictions. Optionally you can contract access to retroactive content of these categories, and include media control services and price reports.

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What is the subscription by quota?

A product exclusively for advertising agencies, it allows the solicitation of campaigns of any segment or period, in a similar way to the ad hoc request, but through a monthly (franchise) quota, and at a lower cost than would be the purchase in a single order (without contract). It can be an entry-level subscription for small agencies, or a complement for the automatic signature by segment, providing great flexibility in your research.

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What is the full subscription?

This is the most used subscription by advertising agencies, providing direct access to all categories new campaigns, with no quantity restrictions! Through the site you can search in all categories and thus get material to suit all the clients of the agency and still get material for prospecting new accounts. It also enables automatic receipt of newsletters and you can also contract access to retroactive content.

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What is the media control?

These are the services where we monitor every time a campaign is aired, allowing the perception of the campaigns that are being published (whether new or not), where they are (geographical coverage) and also allows the verification of all the placements made in specific part of our coverage (quantitative service). An integrated system allows you to perform searches, generate charts, and export spreadsheets with the placement data. Media Control is provided as optional content in the automatic per segment subscriptions.

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What are the price reports?

It is a report presenting in a practical way the prices announced in the media segment of your interest. It allows an agile view of the announced prices and perception of its commercial strategy. The information is presented through the website, sent in bulletins or through spreadsheets. This service can be purchased as an automatic signature by segment.

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How is the News Clipping?

Offered as a complementary service to advertising services, it enables marketing departments and competitive intelligence areas have a broader view of their market. It is a selected clipping focusing on the quality of content, not quantity (such as press release clippings), with the objective of providing the necessary information and at the same time practical.

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ABOUT

The largest advertising collection in Brazil, since 1972 monitoring Brazilian advertising!

Combining the tradition of more than 40 years with an ever young and innovative spirit, Arquivo da Propaganda continuously invests in technology and innovations to make access to this information easy and efficient for its customers. Through proprietary software engineering and quality internet infrastructure, their online research systems are fast and practical.
Applications for delivery on the client's network or intranet, reports for quantitative analysis, tools for business intelligence, or versatile email newsletters are some examples. And the client still has the possibility of developing customized tools or resources according to their needs.

CONTACT

Phone
+55 11 5585-3834
Address
Rua Carlos Villalva, 118 - 1º andar
CEP 04307-000 - São Paulo/SP
BRAZIL
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